Accountable under the terms of the Data Protection Act: 
SWR Media Services GmbH
Neckarstraße 230
70190 Stuttgart

Telephone +49 (0)711 929 13437

Managing Director: Claus Schillmann
Commercial Register: Handelsregister Stuttgart HRB 2240

Gathering of General Information  

When you visit our website, information of a general nature is collected automatically. This data (server log files) includes, for example, the type of web browser you use, your operating system, the domain name of your internet service provider, and other technical information required for the use of the internet page. In no way does this type of information allow conclusions to be drawn as to your identity. The data is a technical necessity to enable us to provide the correct website information you have requested, and is obligatory when using the internet. Anonymous information of this kind is statistically evaluated in order to optimise our internet presence and the underlying technology.


Like many other websites, we also use so-called "cookies". Cookies are small text files sent by a website server to your hard drive. They automatically supply us, via your computer and internet connection, with specific information such as the IP address, browser and operating system used.

Cookies cannot be used to start programmes or transmit viruses to a computer. The information provided by cookies helps us to facilitate your navigation and display our web pages correctly.

On no account do we transfer the data which we gather to third parties or create a link using personal data without your express consent.

Of course you can basically also view our website without cookies. As a rule, internet browsers are set to accept cookies. You can deactivate the use of cookies at any time by altering your browser setting. For advice on how to do so, please use the 'Help' function of your internet browser. Please note, however, that certain functions of our website may be restricted when you deactivate the use of cookies.

SSL Encryption  

In order to safeguard your data during transmission, we use the latest technological encryption procedures (e.g. SSL) via HTTPS.


When you register to subscribe to our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by E-mail about other factors that are relevant to the service or registration (such as alterations to the newsletter offer or technical conditions).

To effect registration we require a valid E-mail address. In order to confirm that registration has been made by the genuine owner of an E-mail address, we use the "double opt-in process". To do so we record the ordering of the newsletter, the sending of a confirmation mail and the receipt of the requested reply. No additional information is collected. Such data is used solely for the purpose of sending the newsletter.

The newsletter is distributed through the e-mail service provider CleverReach GmbH & Co. KG. For optimization purposes we measure the number of times the newsletter is opened and individual hyperlinks within it are clicked. There is no reference or link to any personal data.

You can at any time withdraw your consent to the storing of your personal data and cancel your subscription to the newsletter. The corresponding link can be found in every newsletter. In addition, you can inform us of your request via the contact option to be found at the end of this data protection information.


When you get in touch with us by E-mail or contact form, the information you provide will be stored for the purpose of processing your request and any ensuing questions that may arise, and – provided you have separately given your consent – for the dispatch of the newsletter.

Use of Matomo 

This website uses Matomo, an open-source software for the statistical data evaluation of visitors accessing the site. Matomo uses so-called "cookies" – text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of internet services is stored on a server in Germany. The IP address is anonymised immediately after processing and prior to storage. You can opt to prevent the installation of cookies by altering the setting of your browser software. We would like to point out, however, that this might restrict the availability of some of the functions of this website.

You can decide whether to allow a web analysis cookie to be stored in your browser, in order to enable the website operator to collect and analyse various statistical data.

Cooperation with Third Parties

We basically do not pass on your data to uninvolved third parties. Inasfar as it is necessary to disclose or transfer data for processing purposes to other persons or enterprises (order processors or third parties), or otherwise grant them access to such data, we do so only

- on the basis of legal authorisation (e.g. when the transference of data to third parties, such as payment service providers under the terms of Art. 6, §1 lit. b, GDPR, is required for the performance of contract),
- if you have given your consent,
- if a legal obligation exists,
- to protect our legitimate interests (e.g. where representatives, web hosts etc. are involved).

With third party representatives we agree on specific measures concerning the processing and safeguarding of your data and contract with them to process your order data in compliance with the requirements of Art. 28, GDPR. Such third parties are authorised to process data only in accordance with our instructions.

Erasure and/or Blocking of Data

We adhere to the principles of data avoidance and data economy. We will therefore store your personal data only for as long as is necessary for the purpose(s) for which it was obtained, or for the various retention periods required by law. After conclusion of the purpose in question or after expiry of such periods, the relevant data will be routinely blocked or erased in accordance with legal regulations.

Your Rights with regard to Information, Rectification, Blocking, Erasure, Restriction, Objection, Data Portability  

You have the right to request information at any time regarding our storage of your personal data. You also have the right to demand that your data be rectified, blocked or – with the exception of obligatory data stored for the purpose of processing business transactions – erased. Furthermore, you have the right to demand that the controller should restrict the processing of your data under the terms of Article 18, GDPR. To do so, please contact our Data Protection Officer. Contact information can be found at the end of this page. In order to allow data access to be blocked at any time, it is necessary for it to be stored in a lock file for supervisory purposes. You can also request that your data be erased, provided that no legal archiving obligation exists. If such an obligation exists, we will block access to your data on demand. You can make alterations or withdraw your consent with future effect by means of a corresponding declaration, and you have the right to transmit this data to another controller without hindrance on the part of the controller to whom your personal information was supplied.

The Broadcasting Commissioner for Data Protection and thus the supervisory authority (Art. 51 DSGVO) is Mr. Stephan Schwarze, c/o MDR Kantstraße 71-73 in Leipzig. Phone: 0341 3007732 and e-mail:

Alterations to our Data Protection Regulations

We reserve the right to alter this Data Protection Declaration when necessary in order to keep in step with current legal requirements, and/or to implement changes in our services under the Data Protection Declaration, for example when new services are introduced. The new Data Protection Declaration comes into effect when you next visit the website.

Questions to the Data Protection Officer  

If you have any questions regarding data protection, please send us an E-mail at

or contact our Data Protection Officer directly:
External Data Protection Officer
Lawyer Safia Rapp

The privacy policy was created with the privacy statement generator of activeMind AG, adapted to the specific needs of SWR Media Services.

Disclaimer: The English version of this Data Protection Declaration is solely for information purposes. The contractual language is German. The German version alone is binding.

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